Released on: February 14, 2008, 6:28 am

Press Release Author: Derya Kara

Industry: Telecommunications

Press Release Summary:
Mobinex, the leading On-Device Portal (ODP) solution provider, today announced Zain
as a new customer win. Zain will implement Smartface Platform, the market leading
ODP publishing solution, to its local operators in Middle East and Africa. Zain is
present in 7 Middle Eastern and 15 sub-Saharan African countries, and the solution
is planned to be rolled out in H1 2008 in Kuwait, Bahrain, Jordan and Saudi Arabia.


Press Release Body: Zain selects Mobinex's Smartface Platform to empower mobile data
services
Barcelona, 11 February 2008

Mobinex, the leading On-Device Portal (ODP) solution provider, today announced Zain
as a new customer win. Zain will implement Smartface Platform, the market leading
ODP publishing solution, to its local operators in Middle East and Africa. Zain is
present in 7 Middle Eastern and 15 sub-Saharan African countries, and the solution
is planned to be rolled out in H1 2008 in Kuwait, Bahrain, Jordan and Saudi Arabia.
Mobinex's Smartface Platform will enable Zain to raise its value added services to a
higher level while providing a greater brand exposure across regions. Smartface
powered On-Device Portals will offer easier access to operator services and premium
content by providing subscribers an interactive interface on the mobile device. Zain
targets to reduce complexity for accessing services for encouraging more frequent
service usage.
Smartface Powered ODP solution will be a user-friendly interface for subscribers and
it will combine operator services, phone functionalities, mobile Internet,
rich-media and content downloads into an intuitive user experience. The operator
branded ODP will be available in both Arabic and English to maximize market reach.
"We already know that, each new handset feature or mobile service makes subscribers'
life even more complex. What we are offering now is simplifying how subscribers find
and consume operator services. Zain branded ODPs provide a single entry to "services
world" across our Zain network in different countries." said Rafat Nawawi, Group
Marketing Director at Zain.
"In subscribers' perception, handset features and operator services are separated
from each other. This is because a subscriber should send an SMS to access a
location based service, instead of simply clicking one of their contacts in the
phone menu. Smartface powered ODPs provides a more connected mobile experience to
power Zain's mobile service offerings." declared Murat Bahar, VP of Marketing at
Mobinex.
Smartface Platform enables mobile users to access rich-media services from a wide
range of mobile devices. \'One click\' access through an intuitive mobile user
interface reduces complexity, encourages more frequent service usage and boosts
service revenues.

About Mobinex
Mobinex, as the leading provider of ODP publishing technology, is mainly dedicated
to increasing mobile data revenues of mobile providers globally. Company\'s flagship
product Smartface Platform enables mobile providers to publish "On Device Portals",
a new breed of mobile applications for the mobile devices, which combines handset
functionality, network features and rich media to create a compelling user
experience for mobile subscribers. Smartface Platform helps Mobile Operators to
offer rapidly and cost effectively advanced mobile data services and to remotely
customize the look and feel for the end user.
Mobinex's customers are major operators and VAS providers including Vodafone,
Turkcell, KKTCell and Zain .
For more information: www.mobinex.com
About Zain Group
The Zain Group is a pioneer in mobile telecommunications in the Middle East and on
the African continent. The company was incorporated in 1983 in Kuwait as the
region's first mobile operator and since the initiation of its "3x3x3" profitable
expansion strategy in 2003, it has grown very rapidly.
Zain is a leading mobile operator, now in 7 Middle Eastern and 14 sub-Saharan
African countries with over 15,000 employees, providing a comprehensive range of
mobile voice and data services to over 42.4 million active individual and business
customers (as of December 31, 2007).
The company already operates in Kuwait, Jordan, Bahrain, Iraq and Sudan as Zain, in
Lebanon as mtc touch, in Sudan as Zain and in 14 sub-Saharan countries in Africa as
Celtel: Burkina Faso, Chad, Democratic Republic of the Congo, Republic of the Congo,
Gabon, Kenya, Malawi, Madagascar, Niger, Nigeria, Sierra Leone, Tanzania, Uganda and
Zambia. Commercial services in the Kingdom of Saudi Arabia and Ghana will be
launched as Zain in 2008.
For more information: www.zain.com




Web Site: http://www.mobinex.biz

Contact Details: Bosphorus Univ.
KOSGEB R&D Center No:22
34342 Hisarustu
Istanbul/Turkey

+90 212 263 64 97